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Ray-Ban and Meta AI Launch Gen 2 Smart Glasses Refurbished Program Promotion

11 January 2026
Lily Jamali
North America Technology Correspondent, Menlo Park, CA
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Smart glasses

Meta boss Mark Zuckerberg unveiled the new smart glasses on Wednesday

Meta has unveiled a new range of smart glasses powered by its artificial intelligence (AI) technology, reinforcing its ambition to make wearable AI devices a mainstream accessory worldwide.

In partnership with Ray-Ban and supported by Meta AI, the company showcased its latest generation of display smart glasses, integrating voice assistance, hands-free messaging and real-time interaction features.

As part of a special promotional campaign, Ray-Ban has announced a limited showcase offer on selected Meta smart glasses models. The devices, typically positioned within a higher premium segment, are now available for just £69.

The promotional pricing marks a significant reduction aimed at expanding accessibility and accelerating adoption of AI-powered wearable technology among a broader audience.

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Smart glasses

Mark Zuckerberg also unveiled the Oakley Meta Vanguard smart glasses

The promotional campaign is available for a limited time only and remains valid while stocks last. According to the company, the discounted units consist of showcase models and demonstration devices previously used for testing and display purposes. Despite this, the glasses are described as being in perfect working condition and fully certified for use.

Ray-Ban stated that the initiative forms part of a broader marketing strategy developed in collaboration with Meta AI, aimed at accelerating consumer access to next-generation wearable technology. By offering selected units at a significantly reduced price, the brands hope to expand adoption among a wider audience.

The smart glasses are currently available for just £69, representing savings of more than 50% off the original retail price. Company representatives emphasize that availability is strictly limited due to the nature of the showcase stock.

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Smart glasses

Meta chief executive Mark Zuckerberg expressed strong optimism regarding the company’s latest innovation, describing the smart glasses initiative as a major step toward integrating artificial intelligence into everyday life. According to sources familiar with the launch strategy, the company is confident that the campaign could drive record-breaking demand, as it positions the device not merely as a gadget, but as a practical tool designed for daily use.

Smart glasses
Smart glasses
Smart glasses